The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022. British American Tobacco: New FDA Ban on Vuse Alto Menthol Variants Means Little FDA issues ban on sale of Vuse Alto e cigarettes Bluehole Publishes an Industry Comment on Vuse Overtaking Juul and Becoming the U.S Vaping Market Champion Again